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Oswald the Lucky Rabbit was Walt Disney's first icon, but he was traded away back in the late 1920s. In 2006, Oswald returned to the Disney vaults, but only now is he appearing in the public eye. Lucky Brand Jeans is putting out a limited edition line of Oswald apparel, and it's one of the first times he's appearing since 1927, and the very first time he's appearing on apparel in the States. Rather than wearing a tried and true Disney character, go even more retro and pick up an Oswald t-shirt. He's cute but spunky--dangerous, even, with boxing gloves. We love the grainy, old-fashioned graphic. It's great for summer, and people will wonder who the rabbit is on your shirt, and can he beat Bugs in a fight?

Pictured: Oswald the Lucky Rabbit t-shirt, $44.