Also from Simply Good Media:

SJS Pick: NikeID- Design Your Own Sneakers from the Colors of Your World

July 24, 2008 12:00 PM

What: NikeID, the recently launched mobile initiative from the clever folks at Nike, that allows "creative culture addicts the opportunity to create personalized sneakers from the visual world around them." Marketing jumbo translation: It allows you to snap a photo of an image with your cell phone and use the colors in that image to custom design your own Nike kicks.

Why Jack Loves it: Cause how many times have you walked down the street and thought a color would look good on a new pair of sneakers Okay, maybe not that many times, but just in the off chance you see a wonderful sunset and think "Gee, that color would look awesome on pair of Nike Dunks", this service is pretty awesome.

The Catch: Like most cool things, it's only available in Europe.

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