Bluefly Launches The Tailor Shop For Men
Bluefly.com is launching a microsite tomorrow with the goal of bring the concept of an old school haberdashery shop online. The site, called The Tailor, features apparel and accessories from designers like Etro, Burberry, and Michael Kors for up to 40% off retail price.
"The Tailor is designed to be a resource for the man who has a keen sense of style and takes pride in his appearance, but doesn't take himself too seriously," said Bluefly CEO Melissa Payner. "Visitors to the site will find The Tailor to be authoritative, not pretentious. They'll walk away feeling like an insider on how to shop for a sharp tailored look without setting foot into a store."
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